Online Store Success with Jodie Minto
Jodie Minto
Welcome to the Online Store Success Podcast. If you are determined to create, launch and scale your fashion, lifestyle or beauty product online (without the expensive pitfalls), this podcast is for you. I’m your host, Jodie Minto. I'm an award-winning 7-figure fashion founder, e-commerce business coach, certified digital marketer, and meta ads specialist. I’m also a mum of two teens and two fur babies and live on the sunny Central Coast of NSW. I started my online fashion store from scratch while working full time, juggling young kids and living in the Middle East. I scaled that business to a 7-figure online brand before selling it last year. This show is dedicated to showing you how I did it and how you can, too. Hit subscribe now, and let’s dive in. To discover the 5 Major Online Store Mistakes That Are Costing You Sales in your online store, head over to www.jodieminto.com/mistakes
Categories: Business
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Mindset plays such a huge part of your business journey, your success and your enjoyment of the experience.
Someone recently shared this incredibly powerful behavioural model with me and it was like a lightbulb switched on. It's so simple and easy to understand, and once you have learnt it too, it's an incredible way to stop and check in and be aware of how we show up in business in life.
This philosophy is 'Above the line versus below the line' thinking and behaviours. And once you learn it you will be looking at everyone around you and assessing whether they are operating above vs. below the line.
In short, if you imagine a horizontal line drawn across a page. The line signifies the choice in how you have decided to show up, think about or react to a situation.
Above the line thinking is having the self-awareness to stop and ask yourself:
- What are my responsibilities here?
- How can I accept what's happening without blaming someone else?
- Where I can take ownership and accountability?How d
- id I contribute to this?
- What could I be doing differently?
- Where is my role in this situation?
- How can I make a difference?
- How can I be helpful and of service to someone else?
- How can I cooperate?
- How can I support?
- How can I add value?
- How can I involve the right people?
Versus below the line where you are reacting in a way where are you defence and passing blame including:
- Denial
- Excuses and justification
- 'They're wrong'
- 'It’s not my fault'
- It's got to be my way
- I don’t trust what they're saying
I see this below the line thinking in 'I don't have time'.... We all have the same 24 hours in the day but we have a choice (for the most part) on what we prioritise and spend our time on. Often a choice was made throughout the day where something else was priorities (such as doom scrolling on Instagram) versus doing that task you are now saying you didn't have time to do.
How are you operating in your business and life? Are you spending a lot of time 'above the line' or have you slipped 'below the line'? This is your cue to stop and reflect.
Here's some helpful resources to learn more about this concept:
https://peopleleaders.com.au/above-or-below-the-line/
https://www.sunderlandcoaching.com/blog/above-the-line-leadership-explained
https://themanagershandbook.com/consciousness/the-line
Want to work together? Take a look at my programs here:
https://www.jodieminto.com/work-with-me
Links:
- Have me inside your Facebook ads account: Apply for the Mastermind program
- Visit the full podcast page here: https://jodieminto.com/podcast/
- Visit my full website: https://jodieminto.com/
- Let’s connect on Instagram: https://www.instagram.com/iamjodieminto/
Previous episodes
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115 - 95. How 'above the line' thinking can transform your business Tue, 15 Oct 2024
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114 - 94. My Story, selling on Etsy, and paid ads - My interview with Dylan Jahraus from Etsy Sellers Tue, 08 Oct 2024
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113 - 93. From Meta Ads to High-Impact SEO: Navigating Digital Marketing - Interview with Nicki Sciberras Tue, 01 Oct 2024
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112 - 92. Easy Black Friday strategies for 2024 Tue, 24 Sep 2024
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111 - 91. Mastering Meta's Advantage + Shopping Campaigns Tue, 17 Sep 2024
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110 - 90. Mastering e-commerce success - my interview with Miranda Ivey Wed, 11 Sep 2024
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109 - 89. 90% of you told me this is your biggest problem right now Wed, 04 Sep 2024
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108 - 88. How I Took My Business from $0k to $170k a Month Online - Part 2 Tue, 27 Aug 2024
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107 - 87. How I Took My Business from $0k to $170k a Month Online - Part 1 Tue, 20 Aug 2024
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106 - 86. How long should I let my Facebook ads run for before turning them off? Tue, 06 Aug 2024
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105 - 85. Troubleshooting what's costing you sales in your online store Tue, 23 Jul 2024
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104 - 84. The 5 x most common e-commerce Facebook Ad mistakes Tue, 16 Jul 2024
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103 - 83. 3 x Facebook Ad Updates You Need to Know Tue, 09 Jul 2024
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102 - 82. From dog grooming to e-commerce, interview with Jodie Johnson from Max and Blu Tue, 02 Jul 2024
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101 - 81. 25 x things I'd do differently if I was starting an online fashion store in 2024 Fri, 21 Jun 2024
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100 - 80. What's working right now in fashion e-commerce (despite our economic climate) Tue, 11 Jun 2024
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99 - 79. Tips from a 7-figure fashion founder - my interview with Sagar Dhawan Tue, 04 Jun 2024
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98 - 78. Stepping into the CEO role in your business Tue, 28 May 2024
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97 - 77. Building a successful multi-six figure business with one hero product with Louise Carter from Baby Luno Tue, 21 May 2024
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96 - 76. 5 x Big Facebook Ad Mistakes eCommerce business owners make (and how to avoid them!) Tue, 14 May 2024
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95 - 75. Is your marketing messaging missing the mark (and 3 x tips to get back on track) Tue, 07 May 2024
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94 - 74. How to hire your first VA in your eCommerce business with Michelle Abitria from the Outsourcing Crew Wed, 01 May 2024
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93 - 73. Turning a passion for fashion into an online business, with Egidia of GiGi and Co. Tue, 23 Apr 2024
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92 - 72. Finding success on Etsy, with Rosie Lyell from The Happy Folk Tue, 16 Apr 2024
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91 - 71. How a simple product pivot can skyrocket your business, with Jane Robertson from Millwoods Tue, 09 Apr 2024
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90 - 70. Finding success in the world of MLM's - with Danielle Millar Tue, 26 Mar 2024
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89 - 69. Are you focusing on the wrong things in your business? Tue, 19 Mar 2024
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88 - 68. 6 steps to launch your online store (and start making consistent sales) Sun, 10 Mar 2024
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87 - 67. Do you really need a business ‘strategy for your small business? Tue, 05 Mar 2024
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86 - 66. Is your business stuck in a rut? Tue, 27 Feb 2024
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85 - 65. How to make more sales on social media (without spending on ads) Tue, 20 Feb 2024
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84 - 64. How to Run Your Own Facebook Ads Like a Pro Tue, 13 Feb 2024
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83 - 63. How to ditch your expensive Facebook ads manager for good Tue, 06 Feb 2024
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82 - 62. Diagnosing what’s going wrong in your online store - is it a traffic or a conversion problem? Tue, 23 Jan 2024
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81 - 61. My 5 x Facebook Ad predictions for 2024 Tue, 09 Jan 2024
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80 - 60. Build your 2024 Business Plan for Your Online Store Tue, 05 Dec 2023
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79 - 59. Four Growth Strategies to scale your eCommerce business Mon, 04 Dec 2023
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78 - 58. The 3 x Key ingredients for a successful Facebook ad Tue, 14 Nov 2023
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77 - 57. The 5 x Klaviyo automated flows every eCommerce business needs Tue, 07 Nov 2023
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76 - 56. How to win with Google Ads for your online store - with Kaity Griffin Tue, 31 Oct 2023
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75 - 55. The Lifestyle business sweet spot. Interview with Stevie Dillon from the Course Cartel Tue, 24 Oct 2023
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74 - 54. Creating Winning TikTok Ads for your online store Tue, 17 Oct 2023
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73 - 53. What's working right now in Facebook and Instagram advertising Tue, 03 Oct 2023
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72 - 52.The Ugly Truth About Being Your Own Boss: Loneliness in the Business World Tue, 26 Sep 2023
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71 - 51. 3 x ways to make more sales in the next 7 days (without spending a cent) Wed, 16 Aug 2023
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70 - 50. The real issue that is stopping you from scaling your sales Sun, 13 Aug 2023
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69 - 49. Why your products or prices aren’t the problem that's stopping you from making sales on your online store (and what actually is instead). Tue, 08 Aug 2023
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68 - 48. Can you still make sales in your online store during an economic downturn? Tue, 01 Aug 2023
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67 - 47. Know your numbers - understanding the key metrics for your eCommerce business Tue, 25 Jul 2023
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66 - 46. Getting started with Facebook and Instagram ads for your eCommerce business Tue, 18 Jul 2023